Study On British Airways And Iberia Airlines Merger Management Essay

Study On British Airways And Iberia Airlines Merger Management Essay This case study seeks to explore why MA is taking place between British airways and Iberian airlines, taking into consideration globalisation, rationalisation and modularisation. Introduction British airways are U.K incorporated airline firm and is known for its world-class services in the airline industry. It was formed in the 1970s as the result of a merger between BOAC (British Overseas Airways Corporation) and BEA (British European Airways).From the past three decades British airways has been the flag career airline of the United Kingdom. The main headquarter is located near to  London Heathrow Airport. British airways is the largest airline in the UK based on the size of its fleet, international flights and international destinations. On the other hand Iberian airlines are Spain based airline firm and are the countrys largest air transport group and the fourth-largest in Europe. Iberia is listed in the Ibex 35 of Spanish stock market. It is the only European Airline to report a profit continuously till past 13 years and one of the three airlines to be listed in Dow Jones Stock index. In addition, the company carries its social responsibility in a better and a distinguished manner. From the year 1927 the airline is operating its business successfully and conducts mainly three operations: Transport of passengers  and  cargo Aircraft maintenance Handling  services in airports Both the airlines firms have had their share of success but are now facing a number of industrial problems due to recession and globalisation. Problems of the companies There used to be a time when British airways (BA) was said as the worlds favourite airline, as its banners conceitedly confirmed. However, taking the present economic scenario BA is undergoing a number of problems in the industry. British airways are still struggling with the legacy of state ownership even after it has been privatised for last twenty years. Even recession has hard-hit the airline industry and to overcome the losses that British airlines had faced during recession; it had decided to cut down on its cost by reducing cabin crew and by discouraging an increase in the salary. However this acted as a catalyst in the industrial disputes and the effect of which is still very much felt in the daily business of BA; there have been a number of deadlocks and strikes within the airlines which have left passengers to decide on for other airlines.(ECONOMIST, 2009). Due to economic crisis business coming from North American routes was hard-hit due to a fall in the business-class travel. However, this could be recovered with the recovery of American economy as well as reviving the long-haul travel which makes a major part of BA profits. One of BAs major problems is Pension Deficit. BA has also been facing tough competition from low-cost airlines that have been providing customers with cheaper fares on short-haul travel. So, the only cure to overcome such losses is seen in creating or teaming up with a low cost partner. (ECONOMIST, 2009) Iberian airlines have been suffering from lower air cost travel demand as well. It has reported a trouncing of 16.4 million euro in the third quarter compared to revenue of 30.4 million euro earned in the earlier quarter. The standard fares of this airline have declined by 14% and even the load factor i.e. how filled the air-crafts are, declined to as much as 1.1% points to 82.1%. To cope up with the credit crunch it has decided to freeze the wages for 2010 and 2011 thus enhancing annual savings up to 37 million euro by 2011. It also plans to create new airline to cater to the needs of the traffic of Madrid Hub. (MENAFN, 2009) British airways decided to join hands with Iberian airlines as a result of credit crunch. By coming together they would come in the league of big European airlines. The merger with the Spain based airlines was looked upon as an appealing blend a year ago. However, taking the present state of affairs it seems to be worth a joint rescue process. This is so because both of their airlines economies are still under the influence of financial crisis; struggling with costs higher than the income. Iberia is still not moved by Mr. Willie Walshs, chief executive of BA, disagreements with the union. It still holds optimistic view towards BAs major problem of Pension Deficit. However if we consider the articles or the memorandum of the merger which was signed in November 09 between the two companies, Iberia has the right to call of the contract if BA is unable to meet up to the requirements of the trustees concerning the two pension funds. As recalculated on December 14th 09 by the trustees, the shortage of the two funds was declared to be at  £3.7 billion, based on March 31st 09 valuation. Presently BA is putting in cash worth  £131m a year. The Pension Regulator is helping to conclude whether the valuation performed by the trustees is satisfactory or not and what further actions are required to overcome the credit crunch. In this context, Iberian airlines say that it can decide to call of the deal if BA lands up paying more cash. (ECONOMIST, 2009) Airlines mergers and acquisitions are based upon strategies which involves several conditions. Airlines MA is beneficial for both travellers and airline employees. The issues which are considered while aviation MA are time, approvals, efficiency, competition, passenger benefits, and conflicts. Mergers and acquisition in airline industry is an emerging development across the world. But such MA are extremely planned and several important factors are considered. Such important factors are: The area covered by the airline The services and image of the airline Partnership of the airline with a rival group of airlines. Merger: A strategic plan The BA and Iberia pact will create a carrier of $25 billion, for instance. This deal makes a lot of sense and will cement the leading positions of the big three European network players. The merger seems to take place when the airline sector is badly hit by the decrease in number of passengers and cargo traffic. Apart of that the merger became the need of the hour, British airways reported a 20% decline in revenues to 4.1 billion pounds resulting in an operating loss of 111 million pounds in the six month period ending at September 2009. According to analyst Tony Shepard at the British brokerage firm Charles Stanley, the company is likely to report a 400 million pound loss for its full fiscal year ending in April 2010. British airways important North American routes and business have been hard hit by the collapse in business-class travel. This could bounce back quickly with economic recovery in America and, provided that cost increases from environmental measures are not too onerous; the long-haul travel on which BAs profitability depends should revive in time. But, like all former national carriers in Europe, it is facing devastating competition on its short-haul flights from low-cost airlines. .On the other hand the merger is definitely in need by Iberia also as the airlines faces hardships because airline sector in Spain is facing exceptionally difficult conditions amid the economic crisis and competition from high-speed rail. Iberian airlines financial position is quite weak as the company had plunged into the red in the second quarter of 2009, recording a huge net loss of 72.8 million Euros. Afterwards the company declared its third quarter results where it reported a loss of 16.4 million Euro s (24.4 million dollars. Due to such extreme losses and no signs of recovery in the market, the merger was seen as a best strategic move by Iberia. The planned merger with Iberia, the Spanish airline, looked as if it would be a winning combination a year ago when it was first mooted. Today it seems more like a mutual rescue operation. Both airlines national economies are still in the doldrums; both firms are struggling with costs greater than their revenues. It is also reasonably sanguine about BAs other big problem: its enormous pension deficit. But according to the merger memorandum signed, Iberia can call off the wedding if BA cannot reach a satisfactory agreement with the trustees of its two pension funds. As on 9th November 2009 there was an official announcement that both of them (British airways and Iberian airlines) reached an initial agreement for a merger which is planned to be completed by late 2010.As per the market this merger, which will need the European Commissions s eal of approval, will lead to the creation of the worlds third biggest airline. The deal would see the new company being split with Iberia being allocated a 45% stake and BA the remaining 55%. The new business would have 419 aircraft and over 200 destinations. In their last financial years, their joint revenues are approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬15 billion. The airlines believe there is a compelling strategic rationale for the transaction, which is expected to generate annual synergies of approximately à ¢Ã¢â‚¬Å¡Ã‚ ¬400 million, and benefit both companies shareholders, customers and employees. The new group will combine the two companies leading positions in the UK and Spain and enhance their strong presence in the international long haul markets, while retaining the individual brands and current operations of each airline. In July 2008 there was news of pair being in talks for an all-share merger. But, because of issues such as the balance of control and the size of BAs pension-fund deficit the discussions were put at a stop. Market situation As per the current market scenario passenger traffic appears to have stabilized, and airlines have been able to convince their workforces that the industry is in crisis, pushing through some labour concessions and reducing capacity. BA is making genuine progress in lowering costs, says analyst Nick Cunningham of Evolution Securities. As per the British airways ongoing activities it seems the situation of the company has started improving after announcement of the merger, the company has recapitalized; following a convertible bond offering over the summer last year and now has a cash balance of 1.5 billion pounds. In addition the company has seen an increase in long haul flights which is one of the major areas where airline companies make most of the profit. But still after all the positive changes British airways still face a number of issues related to their workforce. Competitors in the market have a very mixed reaction towards the merger of both the airline. Virgin Atlantic which as per the market view faces the biggest competition from this merger its official said in a statement that the merger will increase BAs dominance at Heathrow with 44% of takeoff and landing slots this winter, and added its impossible for any other airline to replicate their scale. Other airline companies have the view that the deal could actually help them win business. Michael OLeary, CEO of discount Irish carrier Ryanair, told CNBC that the deal was like two drunks holding each other up on the way home. All you get when you put two high-fare, loss-making airlines together is even higher fares and even bigger losses. Mr. Leary operates a regional carrier and doesnt compete on long-haul flights against carriers like BA. Though these statement can be said as speculation in one sense as the true effect of this merger is still to be seen. But as per in a public announcemen t by BA chief executive Willie Walsh The merger will create a strong European airline well able to compete in the 21st century. The deal would create Europes second biggest airline by stock market capitalisation, and third biggest by income, with around 60 million passengers per year, As per market experts. The Times quoted various news on different dates regarding job cuts which were likely at existing head offices in London and Madrid, in maintenance facilities and the merged sales forces. In review of news Mr. Walsh will be chief executive, and Iberia airlines chairman Mr. Antonio Vazquez will be chairman of the new company to be based in London and listed on the London Stock Exchange. MR.Vazquez hailed the agreement, saying they were laying the foundations of what will be one of the most important airlines in the world, a real global airline.It is said that if the merger results fruitful and the economy begins its recovery in 2010 or maybe 2011 then it will be a major boost to both of them. One thing can be predicted that If the deal gets successfully executed the customers are going to have a wide variety of destinations as BA customers would gain access to up to 59 new destinations, of which 13 will be in Latin America, while Iberias customers would gain up to 98 new destinations across the BA network. In addition to it the effects of merger will result in combined stock market capitalisation of some 4.9 billion Euros (4.3 billion pounds, 7.2 billion dollars). Ways to deal with problems British Airways, the UK flag-carrier pension deficit was revealed and it was found that the deficit was more than double amounting to 3.7 billion pounds at the end of March, which was higher than analysts expected but it is not a bug enough to be a reason for ending up of the merger with Spanish airline Iberia. As told to Reuters by a source in Iberia airlines Were not surprised by this figure. It falls within the expected range, As it is already implied before, BAs pension deficit is the crucial area in the negotiation of merger and Iberia has the right to pull of the merger if the payment of this deficit turns to be too big. Moreover, there are chances that the deficit figure could arise till the time the valuation process is completed in next year in June because as per Britains Pensions Regulator the assumption which is used to calculate the deficit are too optimistic. In view of this BA said in a statement The regulators provisional view is that the technical provisions may be m aterially below a level it feels appropriate, As per the problem the British airways management is trying to figure out different ways to solve the problem. As per in one of the announcements BA said that the company and the pension trustees will work together to develop a recovery plan, a process through which the company will consult its employees and their trade unions and will try to take out a decision from it by the end of June 30, 2010. The strategy which is employed now is to change the nature of any pensions deal BA can strike with its staff and calculating the proportion of gap which can be covered by the company. As said by Deutsche Bank The Company may be forced to renegotiate pension benefits with employees if it is to avoid using more shareholders cash, Merger: Theory Practice The reality that only 20 per cent of the acquisitions actually succeed and the rest erodes shareholder wealth (Grubb and Lamb, 2000) can highly contravene with examples of successful takeovers like Swiss by Lufthansa in 2005.Talking about mergers, they create shareholder value with most of it accruing to the resultant company. One of the important reasons behind merging a company is that it helps in increasing shareholders value much above the sum total of the two companies.(Watson and Head,2007) The optimistic impact of mergers extends to and involves economies of scale or synergies, helps to gain power in the markets by creating monopolies, manages agency costs and manages risk for undiversified managers ( Gregor Anrade, Mark Mitchell, Erik Stafford, 2001). Mergers create synergies, reduce operational costs and enhance market share. On the other hand it results in the genesis of agency problems as the managers can cause mergers for their own benefit. It also results in decentralisation of power that reduces responsibility and accountability. Merger which can be defined as when two (or possibly more) business combine. In other words one can say that merger is defined as a situation when two companies/firms decide by mutual agreement to combine the businesses. The term takeover holds a different meaning in comparison to merger. It means when a larger business takes over control of a smaller business and the smaller business gets immersed by the larger business. But in todays era it is not cleared that whether the business has been merged or it has been taken over. According to the relationship between the businesses being merged, mergers and takeovers can be divided into three parts and they are : Horizontal merger occurs when two businesses in the similar industry, and at the Same point in the production process decides to combine. Vertical merger occurs when two businesses in the similar industry, but at different points in the same production process decide to combine. Conglomerate merger occurs when two businesses in unrelated industries decide to combine. As it can be implied from the academic studies supporting the article the merger between British airways and Iberia airlines is Horizontal type of merger as both the companies are from the airlines sector leading to same production process and they have got high presence at international level. According to research, the last few years werent an acceptable period for the air line industry as a result of rapidly increasing fuel costs and due to economic downturn. Airline mergers and acquisitions have clustered and most of the airline bosses exclaimed consolidation is inescapable. The prominent examples of merger and acquisition in the industry are Air France KLM in 2003, Swiss- Lufthansa in 2005, US Airways-America West in 2005 and Delta- Northwest in 2008. The Europeans lead the way in establishing mega-carriers. By revenue Air France-KLM is the world leader with $34 billion, followed by the Lufthansa Group at $30 billion. (The Mating Game.  Airline Business, 02687615, Jan2009, Vol. 25, Issue 1). At the same time, US Airways and America West merger drained their expenses by over $250 million a year and created a company better able to weather $100-a-barrel oil. US  Airways, the nations fifth-largest carrierearned $427 million on revenue of $11.7 billion. (A Cautionary Tale for Airline Mergers, Palmeri, Christopher, Business Week; 3/17/2008) Therefore it can be determined that mergers and acquisitions had sustained airline industry during the economic downturn achieving significant synergies and economies of scale. Although the mergers and acquisitions prevented air lines from liquidation, adverse impacts can also be emphasized. Even US Airways exists bankruptcy; the expanded company still face the internal struggle of affiliating two separate airlines. The main obstacles are employee dissatisfaction and customer complaints (A Cautionary Tale for Airline Mergers, Palmeri, Christopher, Business Week; 3/17/2008 ) However the worlds airlines are forming themselves into huge alliances. Does this matter? Yes: the risk is that the airline industry is moving from one extreme and its time to worry about the competition. Conclusion According to our studies and research it can be seen the airline industry has been hit by the economic downturn. They struggled with the cost hikes higher than their incomes. Both the airlines have been faced by the problems of industrialization and globalization, the competition of other airlines such as low cost airlines and rail services like Euro Star. Most of the airlines restructured and merged and gave them a competition as well. Pension black hole is one of the main current problems occurring in the British airways and some of the analysts say that they need more time to recover from the deficit than their estimated time of 2016.(in practice)Longer time is required for the closure of the deficit according to some analysts. But in the situations of cash in hock the company can consider making non-cash contributions such as non-monetary incentives instead of cash. If the company utilizes its assets for pension funds it might cripple the company with the same forces reducing its net worth. The impeccable size of the deficit is not known by the BA and at the same time they have released before announcing the recovery plan the size of the deficit effectively. However, airline and trustees are now working together to develop a recovery plan to negotiate with employees and trade unions. Unless and until BA manages come up with a solution to determine the pension deficit the merger will remain unsettled.

Elements of Constitutional Democracy Essay

In order for a country to be called democratic, essential elements should be complied with. These elements are popular sovereignty, majority and minority rights, limited government and institutional and procedural limitations of power. One of the essential elements that have a remarkable impact on my life is popular sovereignty. In a democratic country, the authority of usually emanates from the people. The authority is exercised through election or voting of the people who deserve to seat in the government. Popular sovereignty has remarkably impacted my life by being active in exercise my right to vote. Through voting, I have to study or review the background of the candidates as well as the party they represent. Apart from that, I also make myself aware of the political condition of the country and the policies introduced by the public officials. Furthermore, I tried to influence and convince my friends in using and making their right to vote powerful in order to introduce change in the future. As for me, it is rewarding to live in a democratic country because every citizen is part of shaping the future of the country. Another element is the institutional and procedural limitation on powers which covers due process of law. Through the due process of law, I am confident that my rights are protected from any abuses that any government authorities may have against me. Aside from that, through the due process of law, I am secured of achieving justice in case I will face a case one day. More importantly, I have earned confident and trust in the system of the government.

The Chronicles of Science Essay Topics Example

The Chronicles of Science Essay Topics Example When prior brainstorming is finished, you might begin drafting your essay. Projects could be completed in a couple weeks, or may stretch over several decades. Curriculum proposal topics is a means to try. Making stream-of-consciousness lists are sometimes a helpful means to explore a topic. All you need to do is write down a number of the ideas you've got about what would be a great topic for you. Quite frequently, the very best topic is one which you truly care about, but you also will need to get well prepared to research it. The multiple topics could possibly be found, for instance, in the dissertation abstracts international database. Sometimes, obtaining a list of topics can be precisely what you want to finally choose the great explanatory essay topic and get writing! You should think of a notion and offer some evidence. You have to research your topic to select three claims. Every so often you'll find yourself with more than 1 example to select from on exactly the same subject. The reasons they go out in search of academic help is because a few of them feel they will not have the ability to compose a great essay, as a result of their deficiency of proper English. What You Should Do About Science Essay Topics Example Starting in the Next 4 Minutes It is c rucial to pick a single area of study whilst working on your homework assignment. With all these choices to explore, it can be rather overwhelming to choose a single topic for your paper particularly if your instructor has given you an open-ended sort of assignment. For this reason, you have to learn the essentials of related work that is needed. You cannot allow your grades suffer just because of a couple challenges. You only have to order a very good essay from experts with the greatest academic degrees in an assortment of fields. Describe the discipline of biotechnology and the way it has impacted the subject of health science. Even should you need to file your environmental science project topics within a quick notice, we can still deliver promptly. You obtain an environmental science study material on the site at no cost. Generally, development of the nation is strongly connected with the development of the development in science and technology. Make certain that the notion is relevant, up-to-date, and there is sufficient info about it on the internet or in your college library. You might be given the topic straight away by your professor, or you could be free to select the topic yourself. Political science is just one of the broadest subjects because it comprises many theories, ideas, and concepts. The positive effects might incorporate the variety of people now insured. All factors considered, it's fairly tricky to reside in today's world without being prepared to innovate or learn how to use different people's innovations. You might, for instance, discuss advertising or parental influence. Thus the factors affecting top speed is going to have to be investigated. A proposal essay is extremely easy to comprehend. In other words, it identifies a problem and suggests a solution to that probl em. An argumentative essay is a certain kind of academic writing. It requires you to decide on a topic and take a position on it. Be mindful of the size it must be and get started writing the narrative essay outline. You'll observe a similar structure in a number of the essays. The structure is everything when it regards a science paper. After you get an excellent subject, you can readily find superior grades for your essay. A topic is excellent only as long as you've got enough materials that it is possible to utilize to think of an interesting and fact-rich paper. You may be asking yourself how to select and handle decent science essay topics. Taking into account that lots of persuasive essays concern controversial topics, before writing, you might want to sit down and think of what your opinion on the topic actually is. The Basic Principles of Science Essay Topics Example That You Will be Able to Learn From Starting Right Away The problem of gun control in the usa has become the subject of discussion for quite a while. There are particular essay topics that were written on so many times like abortion and legalizing of marijuana that they've become worn out. Carry out as much research as possible, you would like to look like someone who is aware of what they are referring to. Some people today feel that mo re gun laws will help enhance the circumstance and there are others who strongly think that with or without laws, the problem of gun killing is likely to continue for quite a while. As a student, the very best thing that you may do is make sure to file your paper in time and select a topic that will permit you to express yourself. The exact same issue is all about work. One of the greatest strategies to get inspired for thinking up a superior topic is seeing other fantastic examples. Because the job involves many forms of tasks, it is a very good career alternative for somebody who enjoys variety in their work.

The Impact Of Media On American Society - 1640 Words

John Stuart Mill in a post 9/11 Western Society Adam Kershek History 1002-106: Growth of Western Civilization Since 1715 November 2, 2017 It is no mystery that 9/11 brought upon change in American society. The lasting effects of this unforgiving event, such as, the ongoing wars, the severity of immigration and deportation laws, and the increase in racial profiling, continues to disrupt American society. This brings up an important question: Why are these still lasting issues in our world today? The key answer to this question is simple: the media. Ever since 9/11, the media has had an increasingly significant impact towards the social and political structure of the United States and the opinions of others. Glenn†¦show more content†¦He further discusses the importance of debate, since it inches closer to the discovery of truth: â€Å"The cessation, on one question after another, of serious controversy, is one of the necessary incidents of the consolidation of opinion; a consolidation as salutary in the case of true opinions, as it is dangerous and noxious when the opinions are erroneous. But though this gradual narrowing of the bounds of diversity of opinion is necessary in both senses of the term, being at once inevitable and indispensable, we are not therefore obliged to conclude that all its consequences must be beneficial† e.g. (49-50). In addition to finding truth through debate, the consolidation of diverse opinions, as Mill puts it, is essential, because it leads to new ideas about specific topics. Listening to an opposed belief is not always easy, but one must contain the trait of humility, since â€Å"Humility helps us understand the obvious truth: No one knows it all; no one is ignorant of everything. We all know something; we are all ignorant of something.† Learning this trait and progressing to an adherent listener of opposing beliefs is the first step in the search for truth. In contrast, Mill brings up the idea of self-confident and its conflicting traits towards humility: â€Å"Absolute princes, or others who are accustomed to unlimited deference, usually feel this complete confidence in their own opinions on nearly all subjects. People more happily situated, whoShow MoreRelatedMedia s Impact On The American Society2784 Words   |  12 PagesAmerican society is presented information over a wide range of events that we encounter in life throughout the history of the United States on account of media. Media presents ongoing information within the boundaries of the United States in addition to foreign affairs believed to be significant to the American public. The media has a massive influence and impact on the American society covering certain events that are taking place all over the world. However, sometimes media only covers one sideRead MoreInfluence Of Mass Media885 Words   |  4 Pages Mass Media: Development and Literacy Alicia Nunez HUM/186 Media Influences on American Culture 8/21/2017 Allyson Wells Mass Media: Development and Literacy In the last century mass media has went from paper to digital, these major developments have influenced American culture in many ways. Newspapers have been around from the beginning they provide readers with information of practical value such as; television schedules, weather maps, and listings of stock prices. In additionRead MoreInformation Medias Impact On The Effects Of News Media901 Words   |  4 PagesEffects of News Media Christopher Kramer HUM/186 August 7, 2017 Allyson Wells Effects of News Media The development of mass media had drastically changed over the last century and will continue to change. These advancements offer society a variety of avenues to access information instantaneously, which has an impact on American culture. Information Media and Social Responsibility Most major information media outlets do provide a social responsibility to provide fact-based information to theRead MoreAnalysis Of The Article War Makes Men Leaders 843 Words   |  4 Pagestell a story about American forces in France and the daily lives of each ranked soldier. Then the article talks about how different the lives of the American soldiers are in France compared to the lives lived in America. The article signifies the fact that they will not be experiencing â€Å"a great football or baseball match between two of our colleges at home (Jenkins, 1918).† This statement in an article talking about war is very significant as it shows the value that Americans hold for the sportsRead MoreEssay on Mass Media Society1080 Words   |  5 PagesImpact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short-Read MoreJust living in a Material World1000 Words   |  4 PagesWhat makes the American society American? Is it our big cities? Our adaptations to new technology? Our extravagant shopping opportunities? Is it the convenience of our society? The fast food opportunities? The drive-thrus? It is our emphasis on personal travel and transportation means? Or is it our desire for wealth and success? Many Americans focus on these aspects of our society to be happy in their lives. Americans strive to be the best and often little will stop them on their way . There is anRead MoreEssay about Impact of Mass Media on Individuals, Society, and Culture1178 Words   |  5 PagesImpact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short-Read MoreThe Media and Its Responsibilities Essays1688 Words   |  7 Pagesincludes duties and responsibilities. The media is an integral part of everyday life and has become a leading player and influence of our society and it have an outcome on our nations’ future, viewpoint, and the globe’s view of us. The media are responsible for mainstream America ideals and the familiarity of the image based on the impact from the media. The media are fundamental of social influence and political decisions. The media have turned the average person on realityRead MoreMass Media and Popular Culture953 Words   |  4 PagesMass Media and Popular Culture March, 2009 Let us face the facts, mass media and popular culture need each other to coexist. Furthermore, in todays society the mass media serves the interest of popular culture. Moreover, it is the vehicle of free speech in a diverse, multicultural society. In addition, mass media refers to communication via radio, televisions, movie theaters, television, newspapers, magazines, and, etc; thereby, reaching out to the larger audience. On the contrary, popularRead MoreCulture and the Mass Media1400 Words   |  6 PagesImpact of Mass Media on Enculturation The mass media and culture go hand and hand in today s society. The American culture thrives on the Mass media and this has become American culture today. â€Å"Mass media is any medium used to transmit mass communication. Until recently mass media was clearly defined and was comprised of the eight mass media industries; books, newspapers, magazines, recordings, radio, movies, television and the Internet (Lane, 2007).† The mas media is no longer simple to define