Sweet Basil Marketing Plan

In order to Increase market share and sales, Sweet Basil will target dine-in, take-out, and take-n-bake pizza lovers In the cities of Treated, Rewind, USA, and Monrovia. The strategies for increasing sales are to first penetrate new markets, then increase usage and size of customer orders. This will be conducted through unbeatable value and the finest ingredients that cannot be received anywhere else in the area. The marketing mix for Sweet Basil will consist of mobile marketing, flyer distribution, a website, social media outlets, television advertising and email newsletters.The objectives for many of these avenues are to provide coupons and discounts as well as gain consumer loyalty. The business does a great Job already with returning patrons so it is time to focus energy on effectively penetrating new markets. Sweet Basil will look to Increase sales by 40% or $110,400 and achieve a market share of 30% In Treated and 20% In the surrounding clues. This will ensure success and will provide a break even before the first 6 months. 2. 0 Situation Analysis Currently, the economic market condition in the united States and California is primarily recession.Overall, the pizza business is doing k. Tit flat sales of about $38 billion for the past 3 years (Kara 2011). Consumers are becoming much more particular when it comes to value and where they spend their hard earned money. Sweet Basil pizzeria is doing quite well during the recession but it is having trouble inquiring new consumers. Prices of flour, produce, and cheese are on the rise so It Is important to Increase business and revenue to cover these associated costs. These forces are uncontrollable In the macro environment along with the rising unemployment from the recession.It is important to instill value and personalized maintain/increase repeat customers. There are many successful dine-in and take- out pizza companies that fail to provide the opportunity for consumers to purchase take-n-bake pizzas. Consumer s are going to ultimately purchase from the establishment that provides the best value and quality mixture. Sweet Basil offers dine-in, take-out, and take-n-bake pizzas, leaving the delivery market to competitors. With this in mind, Sweet Basil is very capable of increasing sales with the development of take-n-bake pizzas and a solid marketing strategy. 2. Market Summary Sweet Basil Pizzeria is an extremely reputable pizzeria in the city of Treated, California. Besides being well known, Sweet Basil also maintains a strong competitive advantage with its owner, James Decrease, being a hotel restaurant management graduate from Purdue University and restaurant industry veteran for well over 25 years. James has been able to carefully select his target market due to his extensive industry experience. As mentioned before, the current pizza market is motionless at around $38 billion per year, which isn't so bad considering worldwide market conditions.Many loyal customers have been moving du e to rising foreclosure rates and this hurts return business. An astonishing 93% of Americans eat pizza at least once a month and approximately 3 billion pizzas are sold every year (Hinkle 2009). This leaves plenty of room for competition and growth for Sweet Basil take-n-bake pizzas in the current market. Even though Sweet Basil's target market demographics is tailored to consumers in the San Gabriel Valley and surrounding areas in southern California, we reserve the right to increase the area if growth is substantial.The average salary of southern California Jobs is $55,000 a year (Simply Hired 2011), which leaves plenty disposable income for the on-the-go working class individual. Many consumers in southern California lead extremely busy lifestyles, which makes it hard to cook for a family. There are currently seven pizza restaurants/parlors in Treated, California. None of these pizza establishments offer take-n-bake pizzas for sale, so the only real competition is frozen pizzas at the super market. Our consumers enjoy high quality pizza with fresh ingredients at an affordable price.This provides incredible value to the customer and a much better alternative to people having to bake store bought frozen pizzas. Sweet Basil provides its customers with an extensive value for their hard earned none. Consumers choose Sweet Basil pizza because we serve their needs through our unique ingredients and fresh homemade sauce and dough. People want more than Just a bland, regular tasting pizza and we tailor our unique blend of basil, garlic, and oregano to pizza lovers throughout the Los Angels area.Sweet Basil serves over 10 different types of specialty pizzas creating enjoyment for all types of palettes. Our pizza can be picked up with no wait and is never sold unless it has been made within 7 days to increase the quality that you'll find in the frozen section of the super markets. Since no other pizza establishments in Treated offer take-n-bake style pizzas, we will be able to control the market for consumers that are looking for a fresh alternative. Nearly every single frozen pizza brand from Disgorging to Stouffer increased it's sales in the 52 weeks between summer 2009-2010 (BIB International 2010).Disgorging made the most out of the entire top 10 frozen pizzas in 2010 Digestion's sales throughout the world, it's important to notice that they increased sales from 2009 to 2010 and that the market doesn't show any signs of decreasing. Pizza is an American tradition that most people love to eat and Sweet Basil's quality ND delicious ingredients create the competitive advantage. 2. 2 SOOT Analysis * Strengths: Sweet Basil's strengths consist of a number of things currently going into the take-n-bake market.For one, Sweet Basil is the only pizzeria that currently offers take-n-bake pizzas; the competition is very minimal other than store bought frozen pizzas. Second, Sweet Basil has a stellar reputation amongst the surrounding community, catering to schools and businesses reaching new customers daily. Sweet Basil only uses the freshest ingredients and everything is homemade including the bread and delicious sauce. The pizzeria is located in a prime location, right next too Seven-Eleven, getting optimal exposure from the public. Weaknesses: Currently there are a couple of solid weaknesses that can cause some undesired hurdles for Sweet Basil's take-n-bake pizzas. First off, Sweet Basil has not done any marketing yet for the new take-n-bake concept and all of the marketing in the past has been through word of mouth solely. Another weakness is that consumers are already familiar with the competition and that could make it very difficult to market to consumers that haven't tried Sweet Basil pizza before. Finally, Sweet Basil pizzeria doesn't have any distribution outlets other than the restaurant located in the city of Treated and delivery is not offered.These issues certainly need to be addressed and solved so that they don't affect Sweet Basil pizzeria negatively. * Opportunities: While pizza continues to be popular in America, it is evolving. Fierce discounting and coupling by top players has squeezed other pizza Sellers (Kara 2011). This leaves a great opportunity for Sweet Basil to offer coupons and discounts through a variety of medias and advertising. Another opportunity is that the market appears to be very teddy for take-n-bake/frozen pizza purchases. This can certainly provide Sweet Basil with a chance to reap some of the market share with its high quality, affordable pizzas.Second, Sweet Basil's take-n-bake pizzas don't use up any additional resources or time than their freshly made take-out or dine-in pizzas, making start up costs insignificant. One possibility in the future could be to contract with grocery store chains to offer frozen pizzas more conveniently to consumers. Sweet Basil can increase revenue by attracting customers that don't live close to the pizzeria or prefer o make pizzas a t their own home. * Threats: Potential threats for Sweet Basil include possible competition from neighboring pizzerias in the area should they decide to start a take-n-bake operation.Another possible threat could be an increase in direct and indirect costs such as electricity for freezing the take-n-bake pizzas. An increase in gas prices could also be a possible threat for sales of pizza because consumers may not be willing to drive to the pizzeria. An increase in labor costs due to the slightly complex routine behind making take-n-bake pizzas ready for customers. 2. Competition As briefly stated earlier, there are currently 5 other pizza restaurants in Treated and we compete for pizza loving customers on a regular basis.These competitors great sum of customers that can be earned with the proper marketing campaign. The seven places to get pizza in Treated are Pizza Hut, Domino's, Hungry Hosier's Pizza, Treated Pizza Co. , Little Caesar, Flying Pizza, and Cost (which is Sweet Basil's only real take-n-bake competition other than grocery store brands). People can purchase freshly made pizza to order at all of these establishments, but these competitors eave not developed a take-n-bake concept yet. This leaves the market wide open for Sweet Basil to compete with better-known chains such as Cost and grocery store brands.The seven pizza establishments in Treated do not pose as much threat to Sweet Basil's Take-n-Bake pizzas as the store bought brands and Cost pizza. When considering true competition it is important to observe the characteristics of the take- n-bake pizza that Sweet Basil will offer. The pizzas are going to be 16†³ in length, which is fairly large for take-n-bake pizza. This means that single-serve frozen pizza sonnets really pose a significant threat because we are marketing to larger parties and families who are constantly on the go. Sweet Basil's large 14†³ pizzas will come with a variety of toppings.With this in mind the only store boug ht competitors that are offered at nearly all super markets are Disgorging, Tombstone, Red Baron, California Pizza Kitchen, Freshest, and Tony's (BIB International 2011) in order of popularity/sales. The other main competitor that Sweet Basil has to beware of that is gaining popularity is Cost's take-n-bake frozen pizzas because they offer more rationalized service and quality than the other brands. Cost pizzas are also larger in size (16†³) and cost a little more than the other brands (Cost 2011). 2. Product Offering The new product offering of Sweet Basil Pizzeria is very concise and direct. The take-n-bake pizzas will only be offered in the 14†³ size and will consist of only five different varieties such as pepperoni pizza, cheese pizza, vegetarian pizza, Sweet Basil Favorite (all combo toppings), and BBC pizza. All of these pizzas are made with the finest local produce from Mike's Foods and ingredients provided from JACM DOD service distribution. Sweet Basil Pizza will be extremely fresh, having been made within a week from the date of purchase.Customers can feel assured they are getting a high-quality pizza with greater freshness than any other brand currently in the target market. Valued consumers will also be able to call in orders if they require special toppings or especially large orders. Consumers will also be able to purchase packets of our most popular ingredient â€Å"Sweet Basil†, which is a combination of secret spices containing garlic and basil. This mixture is absolutely delicious and makes any pizza caste even better than it normally would. 2. Keys to Success The major factors that will make Sweet Basil a huge success among the competition in the Los Angels area is our stellar personalized service, finest ingredients, competitive price, and homemade sauce/dough recipe. Personalized service and quality/recipes are the main advantages that Sweet Basil Pizzeria is aiming to use as their competitive advantage. Sweet Basil alrea dy has a considerable customer dimension from its fourteen years of success and this must keeping up to date with ingredient costs, researching local stores and purveyors to ampere value/price mixtures.According to the National Restaurant Association, the top trend right now is locally grown produce (Stevenson 2010). Sweet Basil only purchases the finest, locally grown produce from Mike's Foods in Treated. The new take-n-bake product that sweet basil offers is no more expensive than providing it's everyday to-go pizzas to valued customers. This makes the overall product cost extremely low and creates a major factor in the success of this new idea for Sweet Basil Pizza. The pizza and restaurant business is a difficult industry to tackle; product/industry knowledge is a necessity to succeed.Sweet Basil is always staying familiar and up to date with current practices in order to remain competitive. This factor is something that Sweet Basil will surely continue to practice and exploit. Continued customer satisfaction is a concept that Sweet Basil will continue to present to its valued patrons. 2. 6. Critical Issues As a pre-established company, Sweet Basil maintains an exceptional product, gaining return customers and recognition daily. The major critical issues for Sweet Basil is to: * Gain market exposure- Sweet Basil doesn't currently spend any money on marketing to Treated or its surrounding cities.Word of mouth from satisfied customers is a great type of free marketing but it doesn't increase quickly enough. Sweet Basil will now be able to offer a product to customers that live further away; therefore, it should target more customers using different avenues of marketing. Train additional staff- training is a 2-3 month period depending on the speed of the employee and this could slow the business down if not forecasted properly. Since Sweet Basil doesn't deliver, it is currently run with no more than 2 employees at a time.If customers and sales increase signif icantly, sustainability will rely on the ark force. New hiring measure may be needed. * Monitoring quality assurance and customer service- the pizzeria must maintain a reputable amount of quality and service in order to ensure that the growth strategy doesn't Jeopardize the current benchmark. Quality will be monitored by gaining feedback from customers and allowing them to offer suggestions through questionnaires. * Expansion- expanding through the creation of additional parlors in Dearth's surrounding cities may be a necessity if it proves both profitable and sustainable.This is more off long-term critical issue but must be recognized nonetheless. . 0 Marketing Strategy The primary target for Sweet Basil's marketing strategy will be towards households and businesses in the cities of Treated, Monrovia, USA, and Rewind. Americans love pizza and it is clear that everyone in these cities should be marketed because of pizza's popularity and sustained growth throughout past years. For no w, Sweet Basil only offers take-out, dine-in, and take-n-bake services to its patrons, which leaves delivery open to competition.Sweet Basil realizes that they can serve 65-70% of Pizza Power Report). Undoubtedly there is a substantial amount of market share that an be earned with the proper market-challenger attack strategies. Sweet Basil anticipates being able to sell more pizza to current customers, sell to market segments that have not previously been targeted, and gain a higher market penetration. Word of mouth advertising has been Sweet Basil's sole source of advertising for the past fourteen years and now the time has come to try a new initiative to increase growth and profits.Although word of mouth advertising is extremely effective and well trusted from consumers, Sweet Basil finds that most loyal clients did not hear about the pizzeria until the first couple years of residing in Treated. With this in mind, the pizzeria will kick off some new marketing strategies to increas e its overall exposure to the businesses and households in its target market. Sweet Basil will look to gain new customers through new-market segment strategies.More consumers need to be aware of Sweet Basil's unparalleled service and great tasting pizza; word of mouth advertising will not penetrate as many consumers as supplementary advertising. Sweet Basil also looks to engage in encirclement attacks throughout the before-mentioned cities in order to gain exposure into some of the competition's territory. Finally, Joint partnership advertising will be conducted to decrease overall advertising costs. Paper flyers will be attached to every take-out box, promoting take-n-bake pizza to current patrons, which well result in increased usage.Flyers that include coupons will be served to residential and commercial properties in order to increase new customers. This will help Sweet Basil primarily increase sales over time but will also help in gaining exposure to the target market. A recent study shows that 46% of pizza consumers report that coupons or promotions influence where they decide to purchase their pizza (Barrett, 2010 Pizza Power Report). If these statistics prove to be true, Sweet Basil will surely be able to earn new business amongst the community.Sweet Basil will also exploit other forms of integrated marketing communications through website development, mass SMS marketing to loyal patrons, and usage of social media platforms. The website will allow consumers to view the menu and leave comments, questions, and concerns, which will be viewable for everyone to see. Catering is a huge source of Sweet Basil's success and consumers will be able to navigate through catering options and information. People will also be able to add themselves onto the weekly email that will be sent out to include coupons and special promotions.This will help Sweet Basil in obtaining more market exposure to current and new clientele. â€Å"With so many people now using the Inter net to search for products and services it is now acknowledged that having a business website is Just about as essential as having a telephone† (Touched, 2001). Sweet Basil will also utilize mass text message marketing in order to promote specials and promos that are offered each week. This will be initiated using Decontrolling. Mom to ensure that these messages can be sent every other week to market different promos and special items to consumers.Each customer will be asked if they would like to receive promotion emails and text messages from Sweet Basil. The success rate for permission based mobile marketing campaigns is around 25% Oarfish, 2006). This will ensure seamless impersonal communication to Sweet Basil's loyal patrons. Lastly, Sweet Basil's marketing include the development of a Faceable, Namespace, and Twitter account so loyal patrons can feel more united with Sweet Basil's service and undeniable quality food. The Namespace and Faceable pages will allow customers to view the menu and catering options that Sweet Basil offers.This type of marketing is virtually free although it is time consuming to continuously update. Sweet Basil will also utilize cable television marketing in order to market to new customers. Advertising will only be targeted to Time Warner Cable's Foothills and West Covina coverage areas in the San Gabriel Valley (Coverage Area 2011). Mostly sports programs on ESP. and popular shows on Bravo will be targeted to enhance Sweet Basil's exposure to their target market. This will be exercised during the first 90 days of marketing plan.All of these integrated marketing communications will allow Sweet Basil to reach a large market of new consumers as well as continue to gain increased business with existing patrons. These marketing strategies were also selected due to their low cost and minimal time consumption required. 3. 1 Mission Statement â€Å"We exist to provide the best quality dine-in, take-out, and take-n-bake pizza to the Route 66 communities of the San Gabriel Valley. This will be accomplished through unmatched customer service, value, and great tasting pizza; creating a memorable experience for all to enjoy'. 3. Marketing Objectives Sweet Basil will achieve a few concrete objectives through its current and future marketing actions. The first and most crucial goal for the pizzeria is to conduct new- market segment strategies in order to earn new customers throughout Treated, Monrovia, USA, and Rewind. This strategy will be initiated immediately at the start of Quarter 2 this year now that Sweet Basil's take-n-bake pizzas are now in production. The target market objective is to increase overall market share, earn new customers, and amplify purchases to increase sales by 40% from now throughApril 2012. Collectively, Sweet Basil seeks to increase overall market share to 25% of all dine-in, take-out, and take-n-bake purchases in Treated and 13% of market share from Monrovia, Rewind, and USA. This al so includes 15% market share transactions from employees of local businesses in Treated and Rewind as well as 25% market share to households in Treated, Rewind, Monrovia, and USA. In order to accomplish these goals, Sweet Basil will have to gain at least 30 new customers every week on average and the goal is to be able to retain 90% of them.This strategy ill allow the pizzeria to maintain strong, positive growth each quarter through it's increasing customers. Another objective is increasing consumer usage to where customers are purchasing Sweet Basil products at least one more time per week. This will include increasing the purchase volume of each consumer as well. New consumers will be able to be measured by asking them how they heard about Sweet Basil to begin with and afterwards asking them if they would like to receive coupons and promotions by email and text in the future. Sweet Basil's target is to achieve the before mentioned market share by the end of 2012.Sweet Basil will a lso set promotional objectives in order to reach new customers through brand and company awareness as well as implementing strategic sales promotions. Millennial will information through word of mouth (Mr.. Youth, 2011). A major objective will be to grow the pizzeria's followers on Faceable and Namespace to 750 people by the end of 2011 to engage in more promotional initiatives. Seasonal and promotional entrees will be posted on these social media sites every other week to maintain consumer usage. The address, phone number, menu, and catering options will all be included n these sites as well.Sweet Basil will be hiring an individual to hand out door flyers to residential households and businesses in the cities of Treated, USA, Rewind, and Monrovia (starting in the city of Treated). This marketing effort will be conducted every Wednesday and Thursday from am to pm for the residential areas and every Monday for local businesses. Similar flyers will be on every take-out pizza box as we ll to notify customers of the option to purchase take-n-bake pizzas. No additional employees would have to be hired for the business as long as business doesn't increase more than 50%.The flyers will include specials and combos that can be purchased in exchange for the coupon on the flyer. Each flyer will have a coupon to receive 1 free slice with a purchase of any take-n-bake pizza. The flyers will also contain a coupon to purchase a take-n-bake pizza for 25% off. Additional specials will be included on the flyer and sponsors will be able to advertise on the other half of the flyer. The sponsors will incur all costs for the production of the flyers and will also include Sweet Basil's website, Faceable, Namespace, and Twitter information for nonusers..These flyers will be very similar to the email and text messaging blasts that Sweet Basil will be conducting every other month. Sweet Basil will look to enhance partnership efforts with local businesses, schools, cities, and clubs in o rder to increase exposure and maintain growth. Catering services and pizza specials will be offered for discount prices depending on the size and occasion of the order. Sweet Basil looks to increase its catering by 5% to businesses and residential areas. This will also help Sweet Basil gain more exposure and market share from satisfied customers. 3.Financial Objectives Sweet Basil will be targeting a number of sound financial objectives in order to increase profits and sustainability. As stated in the marketing objectives, increasing sales by 40% during the first 365 days is the target for Sweet Basil. Overall, Sweet Basil aspires to collectively reach 30% market share for Dearth's dine-in, take out, and take n bake pizza sales by the end of 2012. The goal for Rewind, USA, and Monrovia will be 20% overall market share. Currently, Sweet Basil obtains 30% of it's business from take out orders, 50% from dine in business, and 20% from catering.With the current market conditions, Sweet B asil's overall gross income amounts to $23,000 on average per month. The gross income should amount to at least $32,200 per month on average by April 2012 in order to realize a successful marketing plan. This would amount to an extra $110,400 in gross income a year, which would only be substantial if costs remained low. Sweet Basil doesn't require hiring an extra employee for the additional expected business so long as it doesn't exceed a 50% sales increase. Social media sites such as Faceable, Namespace, and Twitter are free which makes it a valuable marketing source financially.Sweet Basil will be using decontrolling. Com to send out SMS blasts including specials and deals for and allows for 5,000 customers to be included. The annual cost for this service then amounts to $960/year while emails are virtually free to send to loyal subscribed customers. Sweet Basil's website will be created for $1000 through a current part- time employee that is also going to school for web design. T his will be built during slow business hours at the restaurant to decrease hourly costs for the web development. The web domain will cost around $100 dollars a year to maintain.One f the expensive strategies for Sweet Basil Pizza is the cost of hiring on an employee to work Monday, Wednesday, and Thursday for 24 hours a week handing out flyers. The employee will be paid $8/her, so the annual cost will come out to about $12,000 if gas costs are associated. The flyers will be free to Sweet Basil because the sponsors will incur that cost. The most expensive marketing source will be advertising on Time Warner Cable during the first 90 days of marketing plan initiation. As mentioned earlier, only ESP. and Bravo will be targeted and we will run 4 commercials per day on both networks.With a cost of $40 per spot, Sweet Basil will incur a total cost of $28,800 Just in television advertising costs. An increase in sales will not result in a significant increase in utilities since the restauran t hours will remain the same and because the pizza oven is always left on. The cost of running the oven 2417 isn't much different from the cost of turning it off at night and the oven takes an hour to warm up to 600 degrees when opening in the morning. After all the costs are subtracted, Sweet Basil can make a return of $67,540 but the increase of ingredients, labor, and materials have not been subtracted from this mount.All of the before mentioned other than pizza ingredients and material will remain the same regardless off 40% increase in sales. 3. 4 Target Markets As stated earlier, Sweet Basil's target market will consist of all pizza lovers in the Route 66 cities of the San Gabriel Valley. In recent studies, 93% of Americans eat pizza at least 1 time a month, (Pizza Plan, 2011) which means there is a sizeable target market for Sweet Basil to penetrate. There are 21,782 residents in Treated, 46,672 in USA, 37,523 in Monrovia, and 1,433 in Rewind, which brings a total consumer ma rket of close to 110,000 people (city-data, 2009).Rewind consists of businesses for the most part, which gives Sweet Basil an opportunity to increase dine-in sales to workers during the day and catering services for luncheons and special events. Consumers report that 45% of restaurant pizza orders are for take- out and 20% of orders are for dine in (Barrett, 2010). The general strategy for Sweet Basil will be â€Å"differentiation† as described in Porter's generic strategies (Marketing Management, 2009). Sweet Basil offers an incomparable product compared to the rest because they use the best and highest quality ingredients while having the nines recipes.The key source of this distinction is the â€Å"sweet basil powder† that patrons can top on their pizza after it is made. Take-n-bake pizza is not offered in any other restaurants in the area other than Sweet Basil, which gives them an advantage for consumers that want a more unique taste. Consumers have a need for gre at tasting quality pizza that can be purchased right when they want it with little wait time and low cost. Sweet Basil certainly meets this need with the before mentioned points of difference and being able to dine-in and take-out as well. ND be out quicker than if they purchased fast food.Many consumers like driving by on their way home from work to get a late night special $6 one topping pizza that is hot and ready between 6-pm to feed their family after a busy workday. Others choose to stock up on take-n-bake frozen pizzas to serve at their convenience. Catering services are offered to businesses and patrons that have the need to feed a large event or party and a much more extensive menu is offered in order to add variety. Sweet Basil patrons range from all ages and nationalities, which is the advantage of offering a product that 93% of people engage in at least once a month.Pizza is also a relatively inexpensive way to feed a family and large parties of people in residential are as. This makes pizza ideal for people that are currently affected by the downfall of the economy and increases in unemployment. High school kids and local workers are a major part of the afternoon dine-in business that Sweet Basil receives during the week. Nearly 95% of Sweet Basil's business comes from returning customers, which proves that there is room for new customers. This also roves that the product tastes great and has an eminent price-quality comparison. . 5 Positioning Nearly all Americans enjoy eating pizza because it is a delicious and quick meal, which gives Sweet Basil an advantage over selling other products. In a recent survey initiated by Technetium, results show that 68% of those that have children 18 and under living in their household say that pizza occasions usually involve children (Barrett, 2010). This shows that pizza is a very popular amongst families but Sweet Basil does well with single person households and local workers since pizza is sold by he slice un til pm.This also helps in closing the gap for Sweet Basil's consumers and leaves only those that prefer ordering their pizza and having it delivered. Sweet Basil is not trying to offer delivery service any time soon, but many patrons prefer Just coming in to take-out their pizza rather than ordering delivered pizza from a competitor. This is exactly how Sweet Basil positions itself to consumers; the prices are low and affordable, the quality of food and flavor is unrivaled, and the experience is optimal. As mentioned earlier, â€Å"Sweet Basil† powder adds for a uniqueness that ant be tasted anywhere else which positions the business very well.All pizzas are created from scratch, using a large mixer for dough and fresh store bought produce, meats, and ingredients from local purveyors. Pricing strategies are used as well to effectively position Sweet Basil's food offerings. Sweet Basil sells pizza by the slice for only $1 where other companies may charge up to $3/slice. Sweet Basil also sells its large one topping take-out, dine-in, and take-n-bake pizzas for $8, which is a phenomenal value considering all of the top grade ingredients used.This creates a rice-quality comparison that isn't reciprocated from any competitors in the target market. Sweet Basil is able to position itself to a completely new market with the recent creation of its take-n-bake pizza. Minute reports that frozen pizza can be found in 66% of all households (Barrett, 2010), which gives Sweet Basil a nice competitive advantage over other pizza businesses in the San Gabriel Valley. Sweet Basil notices possible opportunities if they were to contract and create partnerships with local grocery stores and markets. Another possible opportunity in the future would be to

Sports Comparing Them to Now and in the Early 1920’s

Hi my name is Gilbert I was born on September 7th, 1901 and play baseball for the Yankees. I have now been playing on the Yankees for 7 years, since 1921. Baseball for America is our most popular sport and everybody watches it. It is what everybody does and follows their players and team. We players are very skilled and this all comes to us naturally through hard work and effort. We don’t play this game for money and fame; we do it because we love it and put so much passion into it.Hi my name is Peyton Manning I play quarterback for the Denver Broncos. I chose to play here because I got offered to pay the most here. I also decided to play here because the division is going to be easy and I figured it would be easy to win. Football is a great game because it is the sport now that everybody loves in Americas, people love going to games and following their teams and doing stuff like fantasy football. Football takes a lot of skill effort but now days it is driven by money and fame .The similarities in the two stories is that both sports take a lot of effort and skill, the two sports were Americas most popular sport at the time, and lastly both were players that played on the teams. The differences is that the most popular sport used to be baseball now it is football, the players don’t just do it cause they love it, they do it for money and fame. Also some more differences is back in the day players did it naturally and now a lot of times today they use steroids.

Alcohol Consumption Interventions

Alcohol Consumption Interventions To investigate how interventions may work we will look at the effects of alcohol consumption on individuals and populations, and draw attention to the search for policies that protect health, prevent health problems such as liver cirrhosis, cardiovascular disease and disability, and address the social problems associated with the misuse of alcohol consumption. What alcohol policy is why it is needed, which interventions are effective, how policy is made, and how scientific evidence can inform the policy-making process? Also looking at why the higher the average amount of alcohol consumed in a society, the greater the incidence of problems experienced by that society. We will access the policy responses that are considered to reduce alcohol consumption: alcohol taxation, legislative controls on alcohol availability, and age restrictions on alcohol purchasing, media information campaigns, school-based education, community action programs, and treatment interventions. Considering the i nfluence of environments that people live in, effects of cultures and social norms that define the appropriate uses of alcohol. The value of population thinking in alcohol policy, and its ability to identify health risks and suggest appropriate interventions comparing different intervention strategies in terms of their effectiveness, and the ever-changing process that needs to constantly adapt to the evidence of new research results and tested intervention if it is to serve the interests of public health. One of the biggest determinants to alcohol consumption is the advertising and marketing of alcohol products by the drinks industry. The extent and the nature of alcohol marketing will be examined to illustrate its effects on consumption, cultures and social norms. We will show that more evidence is needed to progress education as a viable intervention. Showing evidence that the majority of the population, alter their damaging drinking through the phenomenon of spontaneous remission , maturing out or self change. It is good practice to learn from the past to plan for the future, the control of alcohol production, distribution, and consumption, has been around for thousands of years, such as requiring that all wine be diluted with water before being sold, these were devised by monarchs, governments, and the clergy to prevent alcohol-related problems. But it was not until the rise of modern medicine and the emergence of the world Temperance Movement in the 19th century that alcohol policy was first seen as a potential instrument of public health. Between 1914 and 1921, laws prohibiting the manufacture and sale of all or most forms of beverage alcohol were adopted in the United States, Canada, Norway, Iceland, Finland, and Russia (Paulson 1973). Most of these laws were repealed during the 1920s and 1930s, and replaced by less extreme regulatory policies. To view alcohol policies through the narrowly focused perspective of prohibition, however, is to ignore the fac t that most policy-making during the past century has been incremental, deliberate, and respectful of people’s right to drink in moderation.: Alcohol control policies in public health perspective (Bruun et al. 1975), Sponsored by the World Health Organization (WHO), the monograph drew attention to the preventable nature of alcohol problems and to the role of national governments and international agencies in the formulation of rational and effective alcohol policies.

Characteristics of Sam as an Employee Essay Example | Topics and Well Written Essays - 3500 words - 1

Characteristics of Sam as an Employee - Essay Example First of all, Sam does not know if the client really complained against him, or if it is the trick played by his employers to get rid of him, because Sam, under the presented circumstances, would not dare to sue them legally, as there is a possibility of a sexual abuse cropping up against him. He would be frightened, or he would also be humiliated to face such charges and hence, the employers even after dismissing him from service are safe. Here is a very strong possibility of the employers plotting against an employee who could be dismissed in a devious way, and at the same time, could be unable to retaliate against them. If they had dismissed Sam from the job without a sexual abuse complaint in the background, he would have definitely sued them for unlawful dismissal and they would have been forced to compensate him for the money and the career prospectus that he had lost due to their dismissal. As a grave charge of sexual assault is made here, Sam is unable to knock at the legal d oor. In any job, job security is of paramount importance without which the mental, physical wellbeing of the worker could be ruined combined with a disastrous career route. â€Å"The employee who loses his or her job in an economy which uses market exchanges to direct labour towards remunerative employment is immediately deprived of his or her major source of wealth, and will possibly suffer long-term impoverishment as a result of unemployment. At the same time the worker is excluded from the workplace which is likely to constitute a significant community in his or her life,† Collins (1992, p.15). The worker loses his dignity and self-confidence to find another job. Even he gets an alternative job; he would find it difficult to work freely in that post being haunted by the earlier unsavoury memories. There are psychological cases where the person was scarred for life. The importance of job security is so high that almost all the governments have chosen to pass as many laws as possible to create an atmosphere of security for the worker.

Learning disability Nurse Essay Example | Topics and Well Written Essays - 750 words

Learning disability Nurse - Essay Example It can also be a lifelong condition (Health Grades Inc, 2009) However, in 19th and 20th centuries, several institutions have been developed to address the health care needs of people with LD and this became the period of moral awakening in the area for better care and treatment for â€Å"special persons†. In 1996, The UK National Health Service Executive formulated a sequence of markers for six (6) medium term priorities, in order to integrate the efforts among service providers, health authorities, general practitioners and regional offices (UK National Health Service Executive, 1996). Within the United Kingdom (Department of Health, 2001), the term â€Å"mental handicap† was changed in the early 1990s; thereby calling it as the â€Å"learning disabilities† and does not embrace specific learning difficulties like dyslexia, dyspraxia, as well as other related learning difficulties. The same term is used within nursing services. The said term is directly analogous to the terms â€Å"intellectual disabilities† or â₠¬Å"mental retardation† that is utilized in the United States of America.   In United Kingdom, community care is widely recognized as superior to that of the institutions (Emerson & Hatton 1994). People’s support to learning disability is very strong and not only viewed as a professional activity for nurses. In fact, practitioners who are working within the UK learning disability services operate amidst a range of agencies such as public; not for profit; and the private institutions. The National Health Service (NHS), together with their nurses and social workers represent the public sector health care team. In particular, the institution was able to operate for several years according to team settings in the community. In the same manner, Community Mental Handicap Teams, in which name was replaced as Community Learning Disability Teams (McGrath & Humphreys 1988),

The effects of the 2008 financial crisis on the investment in the Gulf Research Paper - 1

The effects of the 2008 financial crisis on the investment in the Gulf area and Qatar - Research Paper Example While closely evaluating the investment activities of Gulf countries including Qatar during 2008 financial crisis and post-recession period, it seems that the global financial crisis did not affect the Gulf region’s investment sector much when compared to other regions. Recession 2008: Impact on the Arab Region The crisis affected most of the Arab region also causing a significant decline in financial markets. Despite the region’s potential economic sources like oil revenue, real estate investment, tourism, and housing, countries in the region became vulnerable to an economic slowdown albeit at a slower pace. The main reason was that the region’s economic activities did not involve productive actions which could reroute the wealth surplus into establishing strong industrial and human skill bases. Also, the region as a whole failed to absorb income and investment on a multiple basis. The results of the downturn were visible in the form of declining living standard s, increasing inequality, growing unemployment rate etc. Migrant workers were the most affected segment in almost every GCC country. The main investors in the region included but not limited to The Kuwait Investment Authority (KIA), the Abu Dhabi Investment Authority, Singapore GIC, the Saudi prince al-Waleed Bin Talal, Kuwait, and Qatar. The outcome for their investment in Corporates like Citigroup, Merrill Lynch, Barclays, and Credit Suisse was not satisfactory or even inflicted great loss on the investors. The crashes in the UK, U.S financial markets affected the Middle Eastern stock markets as well. On September 15th 2008, the Saudi Arabian stock market fell by 6.5%, Doha 7%, Kuwait 3% and Abu Dabi 4.35% (Casa Arabe). However, since the gulf region had already learned lessons from the recession of the 1980s and the oil price fall, they were prepared to confront the new downturn unlike many other developed nations. Evidently, the impacts of the 1980s’ price fall were more intense and rapid than the recent one. The bitter experiences of 1980s taught the GCC countries to respond more flexibly to the new crisis. The difference was that the strategic decisions taken recently were of long-term significance whereas the first ones involved rapid actions. Better fiscal policies and the private sectors’ less dependence on state spending also contributed to the relatively sustainable position of the region. The direct result of this strategy was that all rich GCC countries namely Qatar, Kuwait, and Saudi had sufficient overseas assets to carry out their annual programs at least for a short term. Post-Recession Scenario One of the post-recession trends in the Gulf investment sector is the boom of real estate market. When compared other sectors, investing in developed market real estate seemed secure and profitable for many Arab investors, among which Qatar held the prominent position. As Roubini reports, Qatar unlike its Emirati or Kuwaiti counterparts s ustained with lower loan growth, lower profitability and thereby weakening balance sheets (â€Å"Are there..†). The government bought â€Å"stakes in local banks, as well as property and equity holdings on the balance sheets of local banks† and the nation’s â€Å"sovereign wealth fund was among the first to return to significant foreign investment† (Roubini). In fact, the world overcame the issues of the 2008 recession, mainly led by Asian and Middle East countries. For instance, subsequent to the

Cross Cultural Management and Its Relevance in Supporting Global Essay

Cross Cultural Management and Its Relevance in Supporting Global Business Operations - Essay Example From this discussion it is clear that culture and cultural identities affects interactions and human engagement with each other. People from the same culture feel more comfortable when grouped with others from a similar culture. This merging becomes more specific especially when money is involved. Same culture individuals consider partnership in the business world. However, when different cultures have to come together these people have to grow together to meet the organization goals. While growing together, these people face similar problems and have to agree on joint actions to defeat the problems. The more they solve the issues together, while embracing each others culture, the more it becomes a norm and system of rules that will later be local legislations that with practice will become the groups guiding principals. Cross-cultural management is thus the study of behavior of people from different cultures who have come together to meet a common goal. The study emphasizes on the m ain motivation factors like group dynamics, leadership structure and decision making practiced by such a mixed group.   This paper highlights that economic system is one aspect that has exposed cultures to elastic limits. Earlier, the economies were divided into first world, second world, and third world. First world economy had advanced free enterprise system, second world had centralized planning, and third world was more of a developing economy. Third world was built up by countries moving from agriculture economy to industrial economy. However, any global minded person knows that these dimensions have since changed. Many economies are mixed and many third world economies happen to have particular strengths that make them stand out.

Evaluating Capital Investment projects Essay Example | Topics and Well Written Essays - 250 words

Evaluating Capital Investment projects - Essay Example On the contrary, non-discounted matrices applies accounting rate of return. The metrics measure project performance/progress over a given period. Therefore, it is advisable for Arizona Hospital to select a combination of metrics due to the prones and cones associated with each metrics. Some of the prones of discounted matrices include; they give the intrinsic value of an investment, they are easier to apply and are reliable to use than non-discounted cash flow metrics methods. Some of the disadvantages of discounted metrics over non-discounted metrics include; they are based on assumptions and can only be reliable when there is certainty of cash flows (Baker & English, 2011). On the other hand, sensitivity analysis entails a mathematical technique used to determine the impact of independent variable over the dependent variable. The sensitivity may tell the senior managers of Arizona hospital whether the project will be optimal and the level of risk associated with a particular project so that necessary changes can be applied accordingly (Saltelli, Tarantola & Campolongo, 2004). This means that sensitivity analysis act as a useful tool for assessing capital projects risk and returns. This is because sensitivity analysis helps to identify the potential investments risk in the market, these help managers to prepare on how they can deal with that risk (Saltelli & Wiley InterScience,

Response Essay Example | Topics and Well Written Essays - 750 words - 8

Response - Essay Example This is an editorial which appeared in Scientific American which is the oldest continuously published magazine in the United States. The editorial mainly discussed about the agricultural firms in America and its effect on health. According to the editorial, Agriculture has helped in the evolution of the Human population. The focus of the editorial however are the problems related with the crops being grown in America. These crops are infected with some kind of disease and they are being duplicated genetically which is further enhancing the spread of the diseas. This results in the crops being wiped out. As a result Plants and animals are not the only one being effected but evidence has been seen which shows that this approach to agriculture is directly leading to the spreading of various human diseases. The authors of this article are lecturers at the center for Population Studies at the London School of Hygiene and Tropical Medicine. They have researched on various reproductive and sexual health issues in the regions of South East Asia. Out of them Aisse Diarra is an independent Consultant who has extensive experience with Women Health and Women Rights issues in Mali. The interesting thing about this article is the reversal pattern of their writing. They discuss the global issue of trafficking of women and children and after having discussed them they say that their view is erroneous and the information provided by them is mis-leading. The author of this article, Joe Becker is an M.A. in political science and has shown interest in the field of rights of childs. She has been actively speaking out in government and media forums on the case of Child soldiers and the abuse of Child Laborers in Sri Lanka, Nepal, Burma and Uganda. This article is also about Child Soldiers and it focuses on three Characters, Charles Taylor, Kony and Lubanga who are the

Leadership Research Paper Example | Topics and Well Written Essays - 1250 words - 4

Leadership - Research Paper Example When in 1748, and aged 16, Washington enrolled with a surveying party on a mission organized by a land baron known as Lord Fairfax to the Shenandoah Valley. This would see him for the subsequent few years conduct surveys in Virginia as well as present day West Virginia making him gain a lifetime concern in the West. He would later in 1751-1752, for health reasons, make a visit to Barbados, West Indies accompanied by his brother Lawrence just before he died. The following year saw Washington start his career as a major in military when he was appointed by the royal governor to an adjutantship in the militia. The same year, Washington accompanied by a guide, journeyed to Fort Le Boeuf, within Ohio River Valley as an emissary of the governor to deliver to French ruling elite an ultimatum to stop settlement as well as reinforcement in English territory. While on trip, Washington attempted to improve British relations with different Indian tribes. He would in 1754 win the title of lieuten ant colonel then later colonel in the militia. He then guided a force that attempted to challenge French authority over Ohio River Valley, however, he faced defeat at Fort Necessity, PA-an incident that assisted in triggering the Indian and French War(1754-63).Washington ,later in 1754,annoyed by the demotion of his title due to forthcoming coming of British regulars resigned his commission. He would that same year lease Mount Vernon, which he have inherited in 1761(Ellis, 2008). This is just but a brief introduction of what kind of a leader Washington was. Washington would later emerge as one of the most significant leaders in the history of the founding of USA, even to the degree of being referred to as the Founding Father of America. One of the contributory factors that made Washington a great leader was the fact that he worked as well as lived with brilliant thinkers, philosophers,

Effects of Migration Essay Example for Free

Effects of Migration Essay There are a lot of different reasons as to why people migrate, one being forced migration, where people are told to move because they could be at risk because of war or natural disasters. Another is internal migration, where people leave their country either permanently or temporarily, and could also be to escape from natural disasters or for work. Immigration is when people move to another country permanently, and could be because of a number of reasons. There are a lot of people that move from LEDC’s to MEDC’s like Mexico to America, North Africa to Europe and Japan from China, for many of those different reasons. Indonesia is far overpopulated and so the government is trying to ease population pressures on Islands such as Java by spreading out development to some of the more remote islands like Maluku. This means that many people living in Indonesia will migrate away, as overpopulation means there is a lack of resources in that area, such as food, water and even jobs. A lot of pressure is put on the areas they migrate to because over three million people have moved there. A lot of the rainforest in the area has had to be cleared, which has led to soil erosion. This also means that a lot of the land is then not suitable to be used for farming anymore. What makes it worse is that wild animals destroy the crops, which causes a major shortage. A problem that has occurred is that there has been conflict between the migrants and the local population. The trans-migrants receive land as an encouragement to move, and the locals think of this as favouritism. The tension then grows as sometimes the government give areas of land that locals used for shifting cultivation to the migrants. Even though much of Indonesia’s population has migrated away, its population is still rapidly growing, and the scheme to Trans-migrate isn’t working as well as planned. Many trans-migrants are coming back after not having much success following their leave. Transmigration isn’t helping the growing issues of over-population. Depending on the specific circumstance, migration can be either positive or negative in the long run for a country. It could be bad for the country  they’re leaving, as it could leave many jobs with not enough people to fill them, and the decreasing population could then mean the country loses money and end up with less resources. However, it could also mean that there are now enough resources for the population as the country was overpopulated before, and could have had too many jobs for the amount of people living there. The host country also could have a positive impact from the migrants, for example cheap labour and migrants could be willing to do jobs that the local population don’t want to do, and they bring more money into the country. But the country could also be affected negatively, like if that country becomes overpopulated and then there are too many people for the amount of jobs, and then they claim benefits and live off the government, as well as the shortage of resources that would soon follow.

Scarus opinion of Antony Essay Example for Free

Scarus opinion of Antony Essay Scarus explains that Antony left in the height of the battle to chase after Cleopatra. Scarus opinion of Antony is now that of a coward, we know this because he calls him a mallard; this is a wild duck that chases after the female, who in this case is Antony is going after Cleopatra.  Scarus then goes on to say that he had never seen such shame, which surprises him because it came from Antony, who has been described as a triple-pillar of the world. This is very significant because Antony shows how much love he has for Cleopatra. The fact that he would flea a battle at it most significant stage, to risk being called a coward, shows just how much he loves Cleopatra. And also, that he would leave a battle, and risk it being lost, just so he could go after Cleopatra, this shows how loyal he has become to both Cleopatra and Egypt.  Scarus says that the experience of great wars and battles, a mans pride and honour and a mans manhood, had never been violated in such a way before. The fact that he would leave a battle which Rome is fighting, a place that means so much to him, to chase after a woman, is so out of character, this shows his once great love for Rome is now a low priority compared to Cleopatra. Octavia, who is Antonys wife, is another main character of the play. She is associated with gentle, natural phenomena, which means crying in the play. It is also clear that Octavia highlights the nature and importance of the argument between Caesar. As Octavia is Antonys wife and naturally sees her goodness.  Also, Agrippa has an opinion of Octavia; it is that because she is so beautiful and elegant, she has managed to attract the best possible man. Agrippa also says:  Whose virtue and general graces speak.  Agrippa is saying that Octavia has qualities and virtues which no other woman has. Enobarbus also has an opinion of Octavia, he says;  Octavia is of a holy, cold, and still conversation.  He is saying that Octavia is boring and religious, which Enobarbus sees as being a downside to her personality. He says that she has still conversations, which means that she is quiet and does not speak much to others. Antony calls Octavia a swansdown feather, he is trying to imply that Octavia is like a feather on a river, and can not decide upon which way to go. Antony means that Octavia is weak against himself and she will agree or do anything that Antony says.  It is clear from Shakespeares play, that there are many opinions of Antony, some of which are good and in his favour and others that are bad and against him. However, there are characters in the play that have in one scene said nothing but good comments and later on in the play, say nothing but bad remarks about Antony, it may not always be clear what causes the characters to change their opinion, but it usually has something to do with Antonys love for Cleopatra. It is obvious that Antony is an excellent soldier and Roman, especially when it comes to wars and battles. But, when it comes to deciding upon Rome or his love life, he is not so certain, and is usually disliked for his decision by his fellow Roman soldiers.  Discuss the Importance of the Comments Made By Other Characters in the Presentation of Antony

Self Esteem and Adolescence

Self Esteem and Adolescence Amber Le Many high school students today graduate and aspire to pursue post-secondary education. One of the many necessary criteria that these students are often required to meet include college entrance exams such as the Scholastic Assessment Test (also known as SAT) or the American College Testing (also known as ACT). These standardized admission tests are taken by high school students where they later receive scores of their performance that determine what range of colleges and universities their scores are capable of satisfying. Today, there are people who oppose to the idea of colleges using these numbers to be one of many benchmarks for determining admissions, as these people do not believe that the numbers that result in taking these standardized test directly reflect upon a students intelligence, but rather their ability to answer questions at a given amount of time. Whatever the belief, these test results are legitimate nonetheless. For some people, these test results narrows down th eir post-secondary paths to limit them, and for others, opportunities are opened up. One can assume that many would prefer the latter result after receiving input on their academic performance, as receiving unsatisfying results is unpleasant for virtually all of us. From this, the question arises of how academic performance, such as these standardized tests, can affect a persons self-esteem. First off, what is self-esteem? In Merriam-Webster, self-esteem is define as, a confidence and satisfaction in oneself. A research from University of California, Davis, elaborates on self-esteem, explaining: Self-esteem is how we value ourself; It is how we perceive our value to the world and how valuable we think we are to others. Self-esteem affects our trust in others, our relationships, our work- nearly every part of our lives. This description of self-esteem describes to us that self-esteem plays an immense role in the outcome of a persons life. A persons self esteem can be affected by many factors that involve in affecting their confidence or satisfaction in oneself. This can be different for many people, as values along with levels of confidence greatly varies from person to person. The general factors include, social relationships, family, school, society, media, feedback, consequences in life, popularity, success, and a persons way of handling things. Self-esteem is important because along with self-awareness, self-esteem is a sine qua non playing a role in a persons ability to realize their own potential and build confidence on themselves. Although there is no mathematical equation to measure exactly how much self-esteem a person has that will result in a specific end product, there are ways to approximate a persons self-esteem, based on questions that narrow down the results to a general answer. The Rosenberg Self Esteem scale is a scale often used in social-science research that involve in a series of questions relating to a persons self esteem. These series of questions allow subjects to answer their questions by agreeing or disagreeing to questions and stating to what degree they agree or disagree. There is then a score at the end of the questionnaire, that shows where that subject self esteem lies. This will help our experiment because we are experimenting to see if there is a change in these self-esteem test results, before and after our subjects have been given test results that please them and test results that do not please them. In such a physically, mentally, and emotionally formative age, adolescents experience and are exposed to many things that affect who they become later in life. These things can both be positive and negative things. At this age, adolescents are exposed to a wide variety of environments that include social, competitive, and academic- all that have the capability of affecting self-esteem. In all reality, any environments we are in are capable of affecting our self-esteem. Nonetheless, being exposed to great motley of these environments greater the likeliness of ones self-esteem of being affected. In social environments, factors such as relationships with friends and families can affect ones self esteem, where good and reliable relationships have greater chances of improving self-esteem, and unhealthy relationships have greater chances of lowering self-esteem. All these apply for the other environments. As stated before, anything that affects the satisfaction of ones self affects self-es teem. In competitive circumstances, one might not be satisfied if they feel as though they failed to perform to their greatest potential, thus causing, though trivial, to become possibly vulnerable of having lower self esteem. Through observation and research, it is possible to believe that self-esteem associates with an adolescents academics and their social skills. The ability for an adolescent to perform well in both environments affects the levels of their self-esteem. Switch it around, and it would also make sense to say that having the deserving amount of self-esteem can affect the way something is done. However, research cannot prove entirely that self-esteem does propose these actions, but it is all left for the individual to do what they believe is correct. Educational and social achievements promote positive self-esteem. which creates the idea of a healthy climate. The act of achieving encourages the desire to continue and to feel motivated. Most schools and communities want their youth to constantly feel this way so that the lack of participation and the struggle to engage should not have to be a problem.   The effects of failure are the opposite and they play a different role in an adole scents way of living. Failure can affect the levels of self-esteem by influencing depressive symptoms among those who do so. Failing also creates mental effects that can affect a persons ability to decide in the long run. These negative effects can continue to discourage the tendency to feel motivated. From these two stances, one   could either try to do better again or quit entirely. Besides the number of accomplishments and failures being made, there are plenty of other factors that can affect ones self esteem level. Many of these factors can be simple things, but can also be complex and affect you for the rest of your life. The factor that tends to influence self-esteem the most are commonly negative. ADD DETAIL. Negative factors happen to be more prominent in the way self-esteem is handled because its harder to get back into the habit of setting goals and achieving them. It would be better to just consider stopping whatever you planned on pursuing. There are personal factors that can help you discover your own identity and make you feel a certain way based off of who you want to be, and there are also environmental factors that can go to the highest extent and urge you to feel a certain way based off of everything that is around you. Personal factors can include ideas that relate towards past childhood, family, and genetics. Depression is a major influence on levels of self-esteem and is the result of not being able to regain that high level of self-esteem. Body image, social experience, performance, and voice are among the common environmental factors most adolescents allow to affect their self-esteem. [[[Luckily, there are many skills and techniques that can improve an individuals level of self-esteem. Some ideas include therapies or practices that can encourage individuals to feel confident in the way that they perform during their daily tasks. The key is to maintain a sustainable level of self-esteem throughout your life so that it is not too high or too low. The right amount of self-esteem will help you in your life, but too much of it can be troublesome. Having too high of a self esteem level does not allow you to healthily challenge yourself and benefit you in your views of life. Characteristics of those who have too high of a self esteem level tend to assign themselves to a superiority, blind themselves from their own faults, and limit themselves to the ability of change and improvement. However, having too low self-esteem isnt something youd want either. It can lead to some dangerous effects.   Having too low of a self-esteem level will put stress on your thoughts, d ecisions, and overall life. There are extreme consequences in promoting a lifestyle of low self-esteem. Some activities that allow you to build and keep your levels of self-esteem include developing new hobbies, exercising, and simple positive thinking. Keep in mind the effect you have towards other individuals who surround you as a close friend, family, or stranger. The way that you interact with another can also influence the way they control their self-esteem level. Low self-esteem is an issue that can extremely affect youth development and social behaviors worldwide.]]] Adolescents are at an age where they arent spending as much of their time at home anymore and they are beginning to become more actively involved throughout their school and community. Because growing up is a huge factor in the form of self-esteem, self-esteem is seen more often in adolescents than seen in adults. Remember that self-esteem can influence decisions made outside of your home and your school. Evidently self-esteem plays a role in specific environments such as social, athletic, and academic. Most importantly, the amount of self-esteem an adolescent has can affect their performance in many different ways. It affects their activity advancement and improvement. These things are important towards their growth and future successes. Will those who have higher self-esteem levels continue to life their life more successfully than those who dont have as much self-esteem? Tons of factors allow an individual to determine what they want to do and how they want to continue feeling. It is important to understand the significance of ones performance; it just so happens that these factors affect it. Works Cited Adolescence and Self-Esteem. (n.d.). Retrieved January 19, 2017, from https://www.psychologytoday.com/blog/surviving-your-childs-adolescence/201009/adolescence-and-self-esteem B. (n.d.). 9 Factors That Affect Self Awareness And Self Esteem. Retrieved January 19, 2017, from http://selfprogress.co.uk/9-factors-that-affect-self-awareness-and-self-esteem/ C., About Chris Youth Expert, Parenting Coach, Editor of Understanding Teenagers. (2016, February 27). Teenagers and Self Esteem: Key Factors à ¢Ã¢â€š ¬Ã‚ ¢ Understanding Teenagers Blog. Retrieved January 19, 2017, from http://understandingteenagers.com.au/blog/teenagers-and-self-esteem-key-factors/ Factors Affecting Self-Esteem in Teens. (2015, June 27). Retrieved January 19, 2017, f rom http://www.livestrong.com/article/557343-factors-affecting-self-esteem-in-teens/ Raevuori, A., Dick, D. M., Keski-Rahkonen, A., Pulkkinen, L., Rose, R. J., Rissanen, A., . . . Silventoinen, K. (2007, November). Genetic and environmental factors affecting self-esteem from age 14 to 17: a longitudinal study of Finnish twins. Retrieved January 19, 2017, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2084483/

Heart of Darkness Essay examples -- essays research papers

Characters 1.  Ã‚  Ã‚  Ã‚  Ã‚  The protagonist of Heart of Darkness is a person named Charlie Marlow. Oddly, his name only appears once in the novel. Marlow is philosophical, independent-minded, and generally skeptical of those around him. He is also a master storyteller, eloquent and able to draw his listeners into his tale. Although Marlow shares many of his fellow Europeans’ prejudices, he has seen enough of the world and enough debased white men to make him skeptical of imperialism. An example of Marlow being independent-minded and philosophical is when he takes a trip up a river, as a break from working on ships. Marlow describes the trip as a journey back in time, to a â€Å"prehistoric earth.† This remark on how he regards colonized people as primitive, which is his philosophical viewpoint. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Of all the characters in the book, the only one with somewhat of a negative connotation is the character of the general manager (of the Company (the boating company)). He is the chief agent of the Company in its African territory, who runs the Central Station. He owes his success to a robust constitution that allows him to outlive all of his competitors. He is average in appearance and unremarkable in abilities, but he possesses a strange capacity to produce uneasiness in those around him, keeping everyone sufficiently alert (against their will) for him to exert his control over them. An example of the manager producing uneasiness in others is when he learns of Kurtz’s sick condition, he actually gets happy, because now he can have more control of the group as an individual. Kurtz was the unofficial leader, and soon, the manager could â€Å"move in.† 3.  Ã‚  Ã‚  Ã‚  Ã‚  Kurtz, who is not the protagonist or antagonist is a very significant character in the book as Marlow and Kurtz essentially form a team as the novel progresses. He is the chief of the Inner Station and Marlow basically follows him. Kurtz is a man of many talents (he is a talented musician and painter). His abilities are nothing without his charisma and his ability to lead. Kurtz is a man who understands the power of words, and his writings present a complexity that obscures their horrifying message (his writings are often hard to understand, as they are complex in structure, often hiding the morbid message behind them). Although he remains a â€Å"puzzle,† e... ...get over Kurtz and get on with her own life. Etcetera 21.  Ã‚  Ã‚  Ã‚  Ã‚  I would recommend this book for people to read because of how it explores the human condition (Conrad was big on this theme) and how each character is unique and recognizable within the context. Conrad pays much attention to detail and it is evident in Heart of Darkness. Conrad’s skills as an author are also evident in the intricate wording in the novel. 22.  Ã‚  Ã‚  Ã‚  Ã‚  This novel really is not controversial. It tells merely of Conrad’s experiences during his travels and as a mechanic/sailor for ships in France. There is violence in it, but that does not make it controversial. There is also a part where there is a group of native cannibals, which can be looked at as controversial, but would not be extreme enough to create a cause for banning. 23.  Ã‚  Ã‚  Ã‚  Ã‚  I think it is fair for a book to be banned as long as it is a committee or a board that makes the decision. One person cannot decide that some book needs to be banned, because that is biased. If a book was banned, people could still read it, because all they need to do is go to a public library and read it.

Safe Learning Environment :: Education, Preventing Bullying

In this reflective account I will discuss and explain the key policies and legislations which are put together to promote a quality provision for young children. I will also examine the different strategies and practices used to promote young children’s learning. Policies I have collected three different policies from my setting, behaviour, safeguarding and equal opportunities. The main aim of this behaviour policy is: teachers and children respecting each others, preventing bullying, children learning discipline, taking action on bad behaviour, teachers creating a safe and learning environment for children. Children who have done well during the week will have their names announced at a special assembly. â€Å"emotional and social competence and well-being has a wide range of educational and work success, improved behaviour, increased inclusion, improved learning , greater social cohesion, increased social capital and improvements to mental health† (SEAL Weare and GRAY 2003), no page number). There are no legislations used in this policy but when this policy will be updated, the setting can look at other national policies and pedagogies to help them provide quality provision. Such as Every Child Matters agenda, SEAL, EPPE, As change for children paper (2003) has implemented five outcomes for children to achieve, these are â€Å"be healthy, sta y safe, enjoy and achieve, make positive contribution, and achieve economic well being†(ECM: CC, pg 9). This policy is promoting good 'quality' in giving children opportunities in making relationships, good level of achievements, good learning environment and learning boundaries. EPPE (2003) has defined quality as having good qualified staff, giving equal opportunities, partnership with parents. Safeguarding policy uses different guidance (see appendix). There are no legislations used in this policy, but by reading this policy it links within ECM agenda. ECM has designed â€Å"five key themes†, providing services to parents and children, early intervention, affordable services, quality provision and â€Å"strong foundations in the early years†( Pugh 2010, pg9). This policy can be referred to children act 2004. the main aim of this Act is To develop all the services for children, support â€Å"early intervention†, have good level of leadership in every services and multi – agency work. (CYPP, no year, page 1). Section 13 – 16 of children act 2004 outlines the importance of having local safeguarding child board for every setting, LSCB 's role is to promote every child's well being, and to protect children from harm and abuse.

Words Expose the Soul :: Writing Education Language Essays

Words Expose the Soul When I was a freshman at Bemidji State I lived in the dorms. My roommates name was Chad. He had a girlfriend who attend Moorhead State. Her name was Jodi. I didn't get a chance to meet Jodi until very late in the year, around February. But up until that time, I had gotten to know her very well. The thing was that since they lived so far apart they didn't call each other until late at night. Most of the time, when she called, Chad wasn't there. It was actually quite ironic, Jodi's roommate was a girl that I graduated with. This led to many conversations, many that over a half an hour. I had seen pictures of her so I knew what she looked like, but I was starting to get a picture of what she was like as a person. I did this through observation of her tone of voice in certain situation, word usage, and overall temperament. By temperament I mean was she happy, sad, or confused in general. All of this gave me a pretty good idea as to what kind of person she was. One day in February I had the opportunity to find out exactly what she like. She came to visit Chad, and stay the night. This gave us a chance to talk face to face. It was very funny, because she was exactly like I thought she would be. I couldn't believe that I had gotten all of this information about her just by listening to the way that she talked. Some might say that a situation like this and one in where you read something are totally different, but I believe that they are very similar. Reading a piece of writing by a person that you do not personally know is the same as having a conversation with a person over the telephone that you have never met before. In both cases you try to get to know the person better by the words that they use. The means of communication makes no difference. One of the main difference between the reading and listening, though, is that when you listen to a person you can detect inflections and tones that a person uses while talking. When you read you have to rely on the author to provide you with the voice of the characters or maybe even himself.

Should young people work

You will respect that person enough to finish your business with them, not argue, and not say disrespectful comments to them at all. With respect acquired as a personal attribute, the person will then have the self control to also put thought into what their parents have to tell them. This will allow them to listen to their parents and respect whatever their parents tell and ask them to do. Without always assuming the worst. This shows just how important it really is for a young person to acquire respect. Another reason why young people should be allowed to work is to gain their own personal money.When they work they can be more self dependent without always avian to ask and rely on their parents for everything they need. This will help them to save for things they need and want such as a car. This will allow the young person to go out with their parents and pick a car with a reasonable budget. This money they gain can also be used to save up for college. Some young people want to go to college but can't. This is sometimes do to not having enough money and not wanting to owe back a hefty amount of student loans. This will allow them to help pay for college with the money they earn from working.This will also allow the young person to go out and have fun with their friends using the money that they have worked hard for. It is also a way for parents to save money. This will also stop a large amount of kids from resorting to illegal ways of trying to gain money. This will show them it pays off to work hard and make an honest way of living. Another point on why young people should work is to gain responsibility. This job will show the young person that they are the only one that can determine what occurs in their life.They will learn it is their responsibility to wake up on time or work, know what days they have to work, and make sure they go to work. This is just a way of showing that is all on the young person to maintain their life. If they do not go to work the y will lose their job. It is just a way of showing no one can do your daily responsibilities for you. This is just a few examples of why young kids should work. It is also a good way of keeping the young person productive and not just out running around town. It takes away free time the young person could be making trouble.

Dating Practices

For more(prenominal) details, call or textbook Riva Galveztan at +63 917 834 3745 or netmail emailprotected com Do you paymentl Heart low? Frustrated with relationships? Traumatized from your previous relationships? You attract the do by winning of people? Exhausted or so your past roll in the hays? Confused close what to do on your following(a) relationship? keen intimately loving psyche once more? Your love life is zero? Its so tough to keep an eye on The iodin? As if youve lost hope smell for the function psyche? You strike no otherwise option? 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Getting Started Pre- covering Step 1 out uprise the Basic selective information sheet As part of the initial assessment process, you have to fill out our Basic discipline Sheet, which serves as our reference and your application shit. instructions delight siret digress anything blank unless its not applicable. denominate N/A accordingly. Save the file as a Word 1997-2003 memorandum or as PDF. The needed arrange for the file name is Last number, branch Name Middle Initial- get a line Accomplished (mm/dd/yyyy) Please lay to emailprotected om ? All the information in this form shall be kept confidential. We shall immediately bear down you an official confidentiality/non-disclosure agreement once you have sent your form. Getting Started Pre-Screening Step 2 Answer running games for Evaluation Answe r the following(a) tests online run A http//www. humanmetrics. com/cgi-win/jtypes2. asp ladder B http//www. 5lovelanguages. com/assessments/personal- visibilitys/apology/ TEST C http//www. 5lovelanguages. com/assessments/personal indites/? profiletype=singles TEST D http//www. intelliscript. et/test_area/questionnaire/questionnaire. cgi TEST F http//www. lifesupplemented. org/my_ wellspringness_scorecard Save the results using the scratch Screen childs playction. Save as JPEG or PNG. If you have no idea how to do this, transport contact us immediately. The required format for the file name is Test A-Last Name, First Name Middle Initial-Date Accomplished (mm/dd/yyyy). Please send to emailprotected com ? Getting Started Pre-Screening Step 3 Schedule an Interview If you pass Step 1 and 2, you will have to order of business an interview with one of our Customized geological dating in force(p)s. augur preferred views/weeks of the year as well as the preferred time of interview. The actual time, date, and venue will be undecided to the experts benefitability. Interview will last for at least 1 hour to 1. 5 hours maximum. Skype interviews can be scheduled only for those who live outdoor(a) of underground manilla paper, assuming the applicant has passed the pre-screening standards. This is for extra cocktail dresss only. Please bear note that during the interview, we will be taking photos and recording a one minute video clock time of you for file purposes and for the reference of the client upon request.Getting Started Pre-Screening undecomposed NEWS move 1-2 are sluttish (All you need are 1. computer 2. network connection) Step 3 has a minimum fee of PHP 999 (discounted from the usual PHP 1,500 rate) for the Customized Dating expert who will be of service to you. This fee also includes Ive Been Dating straight off What? which is your personal handbook to dating. (Written by initiative relationship expert Maribel Sison-Dioni sio & husband Dr. Allan Dionisio) In short, as long as you tack together the standards, getting into OUR DATEBASE wont address you an arm and a leg. In order to sop up this work, you have to invest YOUR era sincerely answering the form and truthfully answering the questions during the interview. Moving Forward substantial Screening and Assessment Step 4 Interview with the well(p) During this step, our Customized Dating Expert together with our Customized Dating Facilitator will ask questions to 1. cooperate you assess yourself based on the Basic Info Sheet 2. Help you process what anatomy of partner is be best for you 3.Clarify/explain further whats written on the Basic Info Sheet diversion from this, they shall also talk of the meaning, consequences, and/or implications of the information submitted as well as the results of the tests answered. Rest assured that your answers to Steps 1 & 2 have been evaluated antecedent to the interview. Moving Forward Actual Screening and Assessment Step 5 Define your type/profile The objective at the end of the interview is to be able to synergize what you desire and what we think is best for you based on the assessment and exchange of information. As a result of the healthy discussion, such synergy is expected to result to your specialized type/profile you are tone for in a future partner or someone you seriously want to date. Should there be further criticism needed beyond the parameters of the interview to start out up with such result, we shall ask you to come for another interview. Customized Dating Mode bendable Package options Step 6 Option to choose a package At this point, you have the option to go to the next take which is to complete the Customized Dating Program.To do so, you can choose among the following precedent packages *GIFT IDEA Your barkada can ruin this as a gift to one of your single friends* ONE grotesque DATE Call or text for order THREE UNIQUE DATES Call or text for order FIVE UNIQUE DATES Call or text for evaluate All dates are inclusive of sample Customized Dating Services (pre-screening, assessment, interview, data management, and evaluation) nutrient and Drinks (limited) with partner establishments in Metro Manila Transportation services within Metro Manila Your own Customized Dating Facilitator on-call during the dates natter with our Customized Dating expert anytime within the dating period Note Step 3 fees are waived once any of the packages is availed of. Customized Dating Mode Matching & Exploration issue Step 7 Look for the profile requested This period may take at least 15 eld or longer depending on the profile you are expression for. During this period, the Customized Dating aggroup shall look into its DATEBASE as well as research through other networks in case the profile youre looking for has yet to be included in our DATEBASE. The Customized Dating team will (by default) make sure he/she goes through the standa rd process. We want to give you the quality you asked for, so satisfy bear with us with the time period set. Customized Dating Mode creation of Potential Dates Step 8 acquire the Actual Dates For this step, you will have to attend any of our designated stations for proper extract of dates. We shall discuss with you the profile of the say-so dates. antecedent to selecting, you may View Photo/s Do you like how he/she looks? Do you find him/her attractive? Watch the One Minute Video Interview Do you like the way he/she dialog? The way he/she carries him/herself? Browse through details from the Basic instruction Sheet on file Is there anything you would want to know about him/her that we have not previously cover in any of our discussions? Customized Dating Mode Final choice of Dates Step 9 Confirm the Dates instanter that youve viewed the profile of the potential dates and have selected your pick/s, we will ask you to sign a bank check FORM that confirms your comm itment to image up on the dates youve scheduled with us. Should you receive that more time is needed to choose, please do not sign the check FORM yet. Once you sign this form, there is no duty touring back. Sign the CONFIRMATION FORM when youre 100% sure. Aside from our desire to provide you with the service that you expect, we do want you to get what youre paying for. Customized Dating Mode The Thought translated into performance Step 10 Meet the Date/s During the actual date/s itself, a Customized Dating facilitator will personally accompany you to introduce you to your chosen date/s. Should you have any questions or concerns during that time, step free to get in mate with your Customized Dating facilitator who would be more than willing to assist you anytime. Your Customized Dating facilitator will be in charge of paying the bill. A post-evaluation will be conducted by your Customized Dating facilitator within three (3) days by and bywards the actual date. Should you not be well-to-do with your date for no valid reason, there are no refunds since you have already sufficient information to decide forrader if the person you are meeting is in all probability to be desirable for you or not. If you dont want to go 1-on-1, go for The HOLIDATES Adventure About An alternative course for getting to know/bonding with the potential dates (all from OUR DATEBASE LOCAL & INTERNATIONAL ).Whoever wants to be part of this still has to go through the underlying steps before they can be part of this fun program. Objective To get to know the potential dates through fun activities that test each ones character and ways of approaching mingled situations Ideal group size 20 people, equal number of men and women time of Holidates 4 days/3 nights (intl) 3 days/2 nights (local) Local Destinations Palawan, Cebu, Davao, Boracay, Bohol outside(a) Destinations (Southeast Asia) Hong Kong, Singapore, Kuala Lumpur, Bangkok, Jakarta Price of packages Case-to -case, will leave depending on destination and number of participants Dates covered To be announcedFriends who want to refer take a crap 10 points for every friend referred who successfully gets in OUR DATEBASE The points can eventually be used as credits to avail of our products and services as well as future affiliates Friends who want to refer other friends have to sign the I testify for my friend contract. This is to ensure that friends are very referring friends they know on a authoritative level of friendship This is to confirm that friends referring friends mustiness be willing to answer questions about their friends This is to further filter out scammers, fraudulent individuals, and anyone with evil intentions. Additional Tools for Validation clean IN CASE We have set up a tie-up with a apt investigation agency in case there is a need to bear out the character of an individual in OUR DATEBASE. This service shall be performed upon the request of the client a nd with the consent of the one being requested. The additional fees are as follows Lie Detection Test Call or text for rates Background Investigation Call or text for rates Prices may transfigure if outside of Metro Manila or out of the country. LIMITED LIABILITY consultive For everyones safety and security, we are prudent for doing the background check on each person who sends their information to our database. We have the right to ask for other requirements relevant to this screening process.We also have the right to turn down individuals to be part of the database if they are not serious about their application or if their qualifications do not meet our standards. At the end of the initial assessment phase, we would like to make sure that you are able to get to know yourself in a more meaningful way and that we are able to introduce you to the kind of person/s you are looking for/you prefer to hang out with. This will highly depend on your full cooperation filling out th e Basic Information Sheet, answering the tests, and your willingness to open up during the interview. We cannot foreknow a perfect match for you because the description of such is subjective. It all depends on your status and how you manage your expectations.Please take note that what happens after the first date/introduction is beyond our control, we cannot be held liable for this. In short, please dont blame us if you dont end up together, or if the date was not as exciting as you think it should have been. Having gone through the initial assessment, the interview, and the choosing of options, you have a concrete idea of what youre getting into. There is no sureness that you will instantly get into a romantic relationship with whoever well be introducing. The level of chemistry, the spark between you two, and the kind of attraction between you and your preferred date is something we cannot dictate or impose on you.